Posts Tagged ‘Blogger Relations’
Top Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreClients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
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