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Posts Tagged ‘Blogger Relations’

Top Factors That Would Most Improve Press Release Effectiveness

By David Erickson | June 23, 2020 | 0
Chart: Top Factors For Improving Press Release Effectiveness

Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’

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Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

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Clients' Online Marketing Talent Gaps, April 2014 [CHART]

By David Erickson | May 6, 2014

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

By David Erickson | February 27, 2013

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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