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Posts Tagged ‘Black Friday’

Buy Online Searches – October, 2019-June, 2020

By David Erickson | November 24, 2020 | 0
Chart: Buy Online Searches - October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

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2020 Consumer Holiday Shopping Plans

By David Erickson | September 22, 2020 | 0
Chart: 2020 Consumer Holiday Shopping Plans

BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.

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5 Public Relations Case Studies [INFOGRAPHIC]

By David Erickson | March 7, 2016

The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.

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2015 Holiday Shopping Trends [INFOGRAPHIC]

By David Erickson | September 21, 2015

This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

By David Erickson | January 2, 2015

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

By David Erickson | December 6, 2014

eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.

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2014 Thanksgiving Weekend Shopping Intentions [CHART]

By David Erickson | November 22, 2014

Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.

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The Biggest Holiday Shopping Days [INFOGRAPHIC]

By David Erickson | October 17, 2014

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

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Black Friday Search Engine Behavior [CHART]

By David Erickson | October 8, 2014

Some shoppers (29%) will start holiday shopping before Halloween.

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US Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]

By David Erickson | January 24, 2014

Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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