Posts Tagged ‘Black Friday’
Buy Online Searches – October, 2019-June, 2020
Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.
Read More2020 Consumer Holiday Shopping Plans
BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MoreThe Biggest Holiday Shopping Days [INFOGRAPHIC]
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
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