Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Behavioral Targeting’

Video Advertising Targeting Methods [CHART]

By David Erickson | September 19, 2017
Chart: Video Advertising Targeting Methods

Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.

Read More

Most Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]

By David Erickson | February 26, 2015

More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.

Read More

Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

By David Erickson | November 23, 2014

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

Read More

Audience Targeting Adoption Trends, May 2014 [TABLE]

By David Erickson | May 15, 2014

Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.

Read More

Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

By David Erickson | May 7, 2014

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.

Read More

Most Important Data For Marketing Success, December 2013 [CHART]

By David Erickson | April 28, 2014

Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

Read More

Top Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]

By David Erickson | March 31, 2014

The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.

Read More

Behavioral Targeting & Privacy, November 2013 [CHART]

By David Erickson | November 22, 2013

Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.

Read More

Consumer Attitudes & Responses To Online Ads, November 2013 [TABLE]

By David Erickson | November 19, 2013

When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.

Read More

Click-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]

By David Erickson | November 6, 2013

The use of geotargeted mobile display advertising is on the rise, as are campaign results.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube