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Posts Tagged ‘Behavioral Advertising’

Click-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]

By David Erickson | November 6, 2013

The use of geotargeted mobile display advertising is on the rise, as are campaign results.

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Consumer Interest In Targeted Online Ads, April 2013 [CHART]

By David Erickson | April 22, 2013

40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.

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Advertising Brand Lift By Audience Targeting Type, March 2013 [CHART]

By David Erickson | March 11, 2013

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.

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Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

By David Erickson | January 24, 2013

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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