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Posts Tagged ‘Basketball’

Young Americans' Participation In Athletics By Sport [CHART]

By David Erickson | February 2, 2018
Chart: Young Americans Participation in Sports

Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.

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Percentage Of American Sports Fans By Sport [CHART]

By David Erickson | January 17, 2018
Chart: Percentage Of American Sports Fans By Sport

College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population. 

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How Mobile Apps Improve The March Madness Experience, March 2014 [CHART]

By David Erickson | March 26, 2014

41% of respondents said that mobile apps improved the March Madness experience.

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Americans Who Use Mobile Apps Follow March Madness, March 2014 [CHART]

By David Erickson | March 26, 2014

Just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness.

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Forbes' 50 Most Valuable Pro Sports Teams By Social Media Presence [INFOGRAPHIC]

By David Erickson | July 17, 2013

Forbes broke down the social media universe of the 50 most valuable professional sports teams in the world.

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American Sports Content Consumption [INFOGRAPHIC]

By David Erickson | June 18, 2013

25% of sports fans use social media to follow leagues, teams and players online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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