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Posts Tagged ‘Bar Codes’

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

By David Erickson | March 19, 2015

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

By David Erickson | November 17, 2014

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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Top Mobile Marketing Metrics, May 2014 [CHART]

By David Erickson | May 27, 2014

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

By David Erickson | October 30, 2013

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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