Chart: Benefits Of Subscription Pausing

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

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Table: Why Companies Use Events

B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.

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Chart: B2B Buyers' Customer Experience Expectations by Generation

More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.

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