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Posts Tagged ‘B2B’

B2B Message Creation Roles, October 2012 [CHART]

By David Erickson | October 19, 2012

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.

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Top Ten Most LinkedIn Countries, June 2012 [CHART]

By David Erickson | October 18, 2012

The US was the top country, with more than 6.8 million small-business professionals. The UK and India were the next most popular countries, with 1.06 million and 1.01 million professionals.

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Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

By David Erickson | October 17, 2012

BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.

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Leading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]

By David Erickson | October 17, 2012

Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.

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B2B Marketers' Use Of Email Features [CHART]

By David Erickson | July 30, 2012

B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.

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World Wide Increases In Social Media Budgets [CHART]

By David Erickson | July 23, 2012

72.9% of companies said they expected their overall social media budget to increase over the next year.

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Companies That Track Feedback On Social Media [CHART]

By David Erickson | July 17, 2012

Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.

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Anti-Social CEOs [INFOGRAPHIC]

By David Erickson | July 16, 2012

70% of Fortune 500 CEOs have no social media presence on the major social networking sites.

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North American Email Marketing Metrics By Industry [CHART]

By David Erickson | July 9, 2012

Apparel retailers in North America had the highest—and a near-perfect—delivery rate.

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Ad Spending Growth Rates In The UK By Category [TABLE]

By David Erickson | July 5, 2012

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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