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Posts Tagged ‘Automotive Advertising’

Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]

By David Erickson | February 1, 2015
Chart - Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

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Performance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]

By David Erickson | December 20, 2013

Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.

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Global Ad Spending Growth By Sector, H1 2012 [CHART]

By David Erickson | November 28, 2012

The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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