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Posts Tagged ‘Authenticity’

Falling Corporate Reputation Factors [CHART]

By David Erickson | July 24, 2018
Chart: Falling Corporate Reputation Factors

Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.

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Top Core Values Consumers Expect From Brands [CHART]

By David Erickson | May 27, 2016

Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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