Posts Tagged ‘Attribution Modeling’
How Companies Worldwide Use Analytics, 2013 [TABLE]
Segmentation is the leading analytics tactic companies are using for customer insight and marketing.
Read MoreMarketers' Use Of Attribution Models, November 2013 [CHART]
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.
Read MoreAttribution Modeling Use [CHART]
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
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