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Posts Tagged ‘Attribution Modeling’

How Companies Worldwide Use Analytics, 2013 [TABLE]

By David Erickson | January 1, 2014

Segmentation is the leading analytics tactic companies are using for customer insight and marketing.

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Marketers' Use Of Attribution Models, November 2013 [CHART]

By David Erickson | November 26, 2013

A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.

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Attribution Modeling Use [CHART]

By David Erickson | July 10, 2012

Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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