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Posts Tagged ‘AT&T’

Content Owned By Major ISPs [INFOGRAPHIC]

By David Erickson | January 29, 2017
Infograpic: Content Owned By Major ISPs

Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.

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Top Brands For Customer Loyalty, February 2015 [TABLE]

By David Erickson | February 23, 2015

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

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America's Most Patriotic Brands, 2013 vs 2014 [TABLE]

By David Erickson | July 16, 2014

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

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10 Most Valuable International Brands Of 2014 [CHART]

By David Erickson | June 3, 2014

Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.

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Customer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]

By David Erickson | June 2, 2014

Satisfaction with providers has dropped to a multi-year low.

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Top Brands For Customers' Emotional Engagement, February 2014 [TABLE]

By David Erickson | February 12, 2014

Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.

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Top American Companies By Ad Spending, Q2 2012 & Q2 2013 [TABLE]

By David Erickson | September 19, 2013

Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%.

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Top 10 Most Effective Television Commercials Of Q2 2013 [TABLE]

By David Erickson | July 22, 2013

AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.

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Top 10 American Advertisers In Q1 2013 [CHART]

By David Erickson | July 8, 2013

The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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