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Posts Tagged ‘Association Marketing’

Email Reading, Glancing & Scanning By Industry [CHART]

By David Erickson | December 1, 2016
Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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North American Sponsorship Spending By Type, 2011-2013 [TABLE]

By David Erickson | July 22, 2013

Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.

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B2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]

By David Erickson | June 12, 2013

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.

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Trusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]

By David Erickson | February 28, 2013

The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.

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Mobile Pageviews By Industry Category [CHART]

By David Erickson | August 22, 2012

Mobile consumers viewed an average of 3.8 pages per site visited.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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