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Posts Tagged ‘Asia Pacific’

Google+ Usage [INFOGRAPHIC]

By David Erickson | December 23, 2015

Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).

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Global eSports Revenue By Region, 2015 [CHART]

By David Erickson | May 15, 2015
Global eSports Revenue

eSports revenues worldwide were forecast to reach $612 million this year.

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Global Text Message Traffic By Region, 2004-2014 [TABLE]

By David Erickson | March 2, 2015

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

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Consumers Text Messaging With Brands, September 2014 [CHART]

By David Erickson | October 28, 2014

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

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Airlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]

By David Erickson | October 14, 2014

Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

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Global Market Research Spending In 2013 [TABLE]

By David Erickson | October 13, 2014

Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

By David Erickson | September 24, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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Large Enterprises' Online Budgets By Technology, August 2014 [CHART]

By David Erickson | September 10, 2014

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.

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Home Rental Service Users By Region, Q1 2014 [CHART]

By David Erickson | August 13, 2014

8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.

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Global Online Buyer Penetration By Region, 2013-2018 [TABLE]

By David Erickson | August 6, 2014

By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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