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Posts Tagged ‘Arts Marketing’

B2B Businesses Suffering Significant Disruption From Covid-19

By David Erickson | July 14, 2020 | 0
Chart: B2B Industries Distrupted By Covid-19

B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.

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Google Search vs Facebook Article Referral Traffic By Category [CHART]

By David Erickson | October 11, 2018 | 1
Chart: Google Search vs Facebook Article Referral Traffic By Category

Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.

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Content Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]

By David Erickson | January 21, 2015

Facebook accounted for 81% of content shared to social networks.

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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Some 84% of global online consumers aged 16 and older report sharing content online.

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Content Sharing Activities By Category, Q3 2014 [CHART]

By David Erickson | December 6, 2014

Business and Finance content sees above-average sharing on desktops (+24%).

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Millennial Content Sharing By Category & Channel, April-July 2014 [CHART]

By David Erickson | November 4, 2014

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.

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Content Sharing By Category & Social Channel, Q2 2014 [CHART]

By David Erickson | July 27, 2014

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

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Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

By David Erickson | February 25, 2014

Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.

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North American Sponsorship Spending, 2012-2014 [TABLE]

By David Erickson | January 14, 2014

North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.

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Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

By David Erickson | December 2, 2013

New data from MailChimp supports the case that personalization can drive higher email open rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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