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Posts Tagged ‘Apparel Marketing’

Expected Coronavirus Rebound By Retailer Category

By David Erickson | June 30, 2020 | 0
Chart: Expected Coronavirus Rebound By Retailer Category

Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.

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Product Categories For Which Amazon Is Preferred

By David Erickson | June 25, 2020 | 0
Chart: Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

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Subject Matter Expert Review Value By Product Category

By David Erickson | May 27, 2020 | 0
Chart: Subject Matter Expert Review Value By Product Category

Consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME) reviews for some product types.

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Top Shopping Categories [INFOGRAPHIC]

By David Erickson | August 18, 2019
Infographic: Top Shopping Categories

This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.

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Shopping Online vs In-Store [INFOGRAPHIC]

By David Erickson | August 3, 2019
Infographic: Shopping Online vs In-Store

This infographic from signs.com illustrates what people buy online, in-store, and both by 15 different categories.

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Why People Buy Clothes From Amazon [CHART]

By David Erickson | May 7, 2019
Chart: Why People Buy Clothes From Amazon

Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study.

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Visual vs Text Information When Shopping Online [CHART]

By David Erickson | May 6, 2019
Chart: Visual vs Text Information When Shopping Online

More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.

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Consumer Spending By Generation [TABLE]

By David Erickson | February 13, 2019
Table: Consumer Spending By Generation

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.

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Voice Commerce Appeal By Product Categories [CHART]

By David Erickson | October 5, 2018
Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

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Amazon Sales Growth By Retail Category [CHART]

By David Erickson | September 3, 2018 | 0
Chart: Amazo Sales Growth By Retail Category

Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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