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Posts Tagged ‘Ambush Marketing’

Millennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]

By David Erickson | June 11, 2014

UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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