Posts Tagged ‘Amazon Alexa’
Generation X Smart Speaker Users, 2017-2018 [CHART]
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreSmart Speaker Queries Answered Correctly By Category [CHART]
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
Read MoreVoice Activation Timeline [INFOGRAPHIC]
This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.
Read MoreSmart Speaker Users By Brand, 2018-2020 [CHART]
While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.
Read MoreSmart Speaker Penetration, June 2017-February 2018 [CHART]
One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.
Read MoreVoice Commerce Users By Age & Platform [TABLE]
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Read MoreSmart Speaker Behavior [CHART]
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
Read MoreSmart Speaker Ownership, 2018 & 2020 [CHART]
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
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