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Posts Tagged ‘Alcohol Marketing’

Millennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]

By David Erickson | August 23, 2013

60% of American adults drink alcohol at least occasionally.

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Consumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]

By David Erickson | August 7, 2013

Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.

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Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

By David Erickson | June 10, 2013

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

By David Erickson | May 8, 2013

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Mobile Website Features Of Alcohol Brands, December 2012 [CHART]

By David Erickson | March 6, 2013

About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.

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Find-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]

By David Erickson | March 6, 2013

84% of spirit alcohol brands had incorporated retail locators into their websites.

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Find-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]

By David Erickson | March 6, 2013

84% of spirit alcohol brands had incorporated retail locators into their websites.

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Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

By David Erickson | February 27, 2013

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

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Social Super Bowl XLVII [INFOGRAPHIC]

By David Erickson | February 5, 2013

This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.

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2013 Edelman Trust Barometer [PRESENTATION]

By David Erickson | January 28, 2013

The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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