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Posts Tagged ‘Africa’

Google+ Usage [INFOGRAPHIC]

By David Erickson | December 23, 2015

Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).

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Global Text Message Traffic By Region, 2004-2014 [TABLE]

By David Erickson | March 2, 2015

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

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Airlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]

By David Erickson | October 14, 2014

Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

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Global Market Research Spending In 2013 [TABLE]

By David Erickson | October 13, 2014

Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

By David Erickson | September 24, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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Home Rental Service Users By Region, Q1 2014 [CHART]

By David Erickson | August 13, 2014

8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.

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Global Online Buyer Penetration By Region, 2013-2018 [TABLE]

By David Erickson | August 6, 2014

By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.

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Global B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]

By David Erickson | August 6, 2014

eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.

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Consumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]

By David Erickson | July 4, 2014

Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.

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Global Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]

By David Erickson | June 30, 2014

Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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