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Posts Tagged ‘Affluents’

US Coupon Use By Type & Generation [CHART]

By David Erickson | August 4, 2016

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

By David Erickson | December 22, 2014

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

By David Erickson | November 25, 2014

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

By David Erickson | November 25, 2014

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

By David Erickson | November 6, 2014

The big surprise in affluents’ media usage is the way older and younger age groups access media.

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Affluents' Weekly Time Spent Online, July 2014 [CHART]

By David Erickson | November 6, 2014

Affluents are using digital devices to go online for long periods each week.

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Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

By David Erickson | November 3, 2014

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

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Baby Boomers' Luxury Buying Plans, July 2014 [TABLE]

By David Erickson | July 23, 2014

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).

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Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

By David Erickson | June 11, 2014

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

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US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

By David Erickson | June 11, 2014

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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