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Posts Tagged ‘Affluent Marketing’

US Coupon Use By Type & Generation [CHART]

By David Erickson | August 4, 2016

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.

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Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

By David Erickson | June 17, 2013

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

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mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

By David Erickson | June 17, 2013

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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Primetime TV Viewers By Income, April 2013 [CHART]

By David Erickson | April 23, 2013

Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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