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Posts Tagged ‘Affiliate Marketing’

Local SEOs' Most In-Demand Services, September 2014 [CHART]

By David Erickson | October 17, 2014

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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Online Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]

By David Erickson | October 8, 2014

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

By David Erickson | August 12, 2014

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

By David Erickson | August 3, 2014

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Top Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]

By David Erickson | May 26, 2014

Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.

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Channel ROI Ratings, April 2014 [CHART]

By David Erickson | April 7, 2014

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

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Referred Video Start Traffic Share, Q4 2013 [CHART]

By David Erickson | February 10, 2014

When it comes to branded video starts, search is a far bigger referrer than social.

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Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

By David Erickson | December 3, 2013

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

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eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

By David Erickson | July 8, 2013

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

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Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

By David Erickson | July 2, 2013

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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