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Posts Tagged ‘Affiliate Marketing’

2020 B2B Marketing Components

By David Erickson | July 24, 2020 | 0
Chart: 2020 B2B Marketing Components

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

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B2C Digital Marketing Spend To Rise In 2021

By David Erickson | July 13, 2020 | 0
Chart: B2C Digital Marketing Spend To Rise In 2021

Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.

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Top D2C Customer Acquisition Channels [CHART]

By David Erickson | August 15, 2019
Chart: Top D2C Customer Acquisition Channels

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.

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9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]

By David Erickson | April 13, 2019
Infographic: 9 No-Cost Customer Acquisition Tactics

This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.

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2018 Online Marketing Trends [INFOGRAPIC]

By David Erickson | December 31, 2017
Infographic: 2018 Online Marketing Trends

This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

By David Erickson | October 14, 2016
Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

By David Erickson | September 29, 2016
Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

By David Erickson | March 9, 2015

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

By David Erickson | December 12, 2014

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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