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Posts Tagged ‘Advocacy’

Consumer Expectations Over Brands Taking Political Stands By Issue [CHART]

By David Erickson | March 26, 2018
Chart: Consumer Expectations Of Brands Taking Political Stands

Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.

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Social Media's Effect On Public Policy [CHART]

By David Erickson | April 25, 2017
Chart: Social Media Effect On Public Policy

Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.

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Millennials' Online Political Activities, April 2015 [CHART]

By David Erickson | May 8, 2015

Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.

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Nonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]

By David Erickson | January 1, 2015

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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