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Posts Tagged ‘Advertising’

Consumer Ratings Of Industries & Sectors [CHART]

By David Erickson | January 6, 2017
Chart: Consumer Ratings Industries Sectors

The restaurant and computer industries enjoy the best net perception among US adults.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

By David Erickson | November 26, 2015

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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SMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

By David Erickson | June 9, 2015

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

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Incentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]

By David Erickson | December 2, 2014

Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.

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Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

By David Erickson | October 28, 2014

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

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Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

By David Erickson | October 22, 2014

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]

By David Erickson | April 22, 2014

18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

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Effectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]

By David Erickson | April 22, 2014

When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective

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Industries That Will See The Most Success With Big Data [CHART]

By David Erickson | January 9, 2014

US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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