Advertising Archives - e-Strategy Trends

Chart: Consumer Ratings Industries Sectors

The restaurant and computer industries enjoy the best net perception among US adults.

Among paid media channels, traditional media outperform online and mobile ads in trust.

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Just 37% of Americans have a positive view of the advertising and public relations industry.

18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective