Posts Tagged ‘Advertising Viewability’
Top Media Quality Indicators, November 2014 [CHART]
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.
Read MoreDisplay Ad Viewability Rates By Ad Size, July 2014 [CHART]
Vertical ad units were consistently the most viewable. Worldwide, 120×240 placements performed the best for viewability, with a rate of 55.6%.
Read MoreMobile Display Ad Viewability Metrics By Ad Size, Q3 2014 [TABLE]
Screenwide display ads on mobile were tops for viewability.
Read MoreDesktop Display Ad Viewability & Engagement Metrics By Ad Size, Q3 2014 [TABLE]
970×250 ads had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.
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