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Posts Tagged ‘Advertising Metrics’

Mobile Display Ad Viewability Metrics By Ad Size, Q3 2014 [TABLE]

By David Erickson | January 4, 2015

Screenwide display ads on mobile were tops for viewability.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

By David Erickson | September 24, 2014

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Mobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]

By David Erickson | May 7, 2014

Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).

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Online Display Ad Benchmarks By Region in 2013 [CHART]

By David Erickson | April 29, 2014

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

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Average Viewability Rates For Video Ads In North America, January 2014 [CHART]

By David Erickson | April 14, 2014

Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.

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Twitter Ads Outperform Facebook Ads [VIDEO]

By David Erickson | April 4, 2014

Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.

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Global Paid Search Metrics By Region, Q4 2013 [TABLE]

By David Erickson | February 3, 2014

Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.

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US Mobile Search Advertising Growth By Device, Q4 2013 [CHART]

By David Erickson | January 10, 2014

Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns.

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Online Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]

By David Erickson | December 18, 2013

During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.

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Long-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]

By David Erickson | December 17, 2013

During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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