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Posts Tagged ‘Advertising Benchmarks’

Video Ad Completion Rates By Device

By David Erickson | April 28, 2020 | 0
Chart: Video Ad Completion Rates - 2016-2019

Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.

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Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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Luxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]

By David Erickson | October 29, 2014

In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.

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Online Display Ad Benchmarks By Region in 2013 [CHART]

By David Erickson | April 29, 2014

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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