Posts Tagged ‘Advertising Agencies’
Advertising Agency Compensation Trends, 1985-2013 [CHART]
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing.
Read MoreAd/PR Agency Selection Criteria, March 2013 [CHART]
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
Read MoreMarketers' Perspective Of Agency Specialization, March 2013 [CHART]
About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry.
Read MoreAd Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]
91.9% of agencies say they’re tapping social media for their clients’ campaigns.
Read MorePreferred Method Of Contact With New Ad Agency, September 2012 [CHART]
Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read MoreMarketing Agency Attributes Evaluated By Clients, October 2012 [CHART]
Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.
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