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Posts Tagged ‘Advertising Agencies’

Advertising Agency Compensation Trends, 1985-2013 [CHART]

By David Erickson | August 27, 2013

Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing.

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Ad/PR Agency Selection Criteria, March 2013 [CHART]

By David Erickson | March 6, 2013

Marketers rank strategic insights as their most important criterion when reviewing new agencies.

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Marketers' Perspective Of Agency Specialization, March 2013 [CHART]

By David Erickson | March 5, 2013

About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry.

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Ad Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]

By David Erickson | December 10, 2012

91.9% of agencies say they’re tapping social media for their clients’ campaigns.

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Preferred Method Of Contact With New Ad Agency, September 2012 [CHART]

By David Erickson | November 29, 2012

Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.

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How Marketers Discover Ad Agencies, September 2012 [CHART]

By David Erickson | November 29, 2012

More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.

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Ad Agency Outlook, Q3 2012 [TABLE]

By David Erickson | November 2, 2012

The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.

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Marketing Agency Attributes Evaluated By Clients, October 2012 [CHART]

By David Erickson | October 25, 2012

Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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