Posts Tagged ‘Ad Viewability’
Concern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreIn-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]
As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.
Read MoreIn-View Online Display & Video Ads, Q4 2014 [CHART]
The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.
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