Account Based Marketing Archives

B2B Marketers' Use Of Webinars [CHART]

By David Erickson | October 31, 2019

Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

Top B2B Marketing Metrics [CHART]

By David Erickson | September 20, 2019

Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.