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Posts Tagged ‘Account Based Marketing’

B2B Marketers' Use Of Webinars [CHART]

By David Erickson | October 31, 2019
Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

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Top B2B Marketing Metrics [CHART]

By David Erickson | September 20, 2019
Chart: Top B2B Marketing Metrics

Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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