Appeal Of Pausing Consumer Subscription Services

Chart: Benefits Of Subscription Pausing

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

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Online Video Factors In Consumer Decision Making [CHART]

Chart: Online Video Factors In Consumer Decision Making

Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?

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Resistance To Online Shopper Accounts [CHART]

Chart: Resistance To Online Shopper Accounts

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.

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Online Shoppers Top CX Considerations [CHART]

Chart: Online Shoppers Top UX Considerations

In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…

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Smartphone App User Demographics [TABLE]

Table: Smartphone App User Demographics

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

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