Posts Tagged ‘Media Marketing’
Mobile Page Speed Benchmarks By Industry [CHART]
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
Read MoreRevenue Streams For News Publishers [CHART & PODCAST]
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Read More360 Videos [INFOGRAPHIC]
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreCost-Per-Lead By Industry [CHART]
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Read MoreLive Video Streaming [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Read MoreWhy People Want Smart Speakers [INFOGRAPHIC]
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Read MoreGamers Favorite Mobile App Categories By Gender [TABLE]
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Read MoreTop Media Outlets Posting Video On Instagram [TABLE]
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
Read MoreEmail Marketing By Industry [CHART]
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
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