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Posts Tagged ‘Click-Through Rates’

Social Video Ad CTRs By Generation [CHART]

By David Erickson | December 10, 2019
Chart: Social Video Ad CTRs By Generation

Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.

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Email Personalization [INFOGRAPHIC]

By David Erickson | November 11, 2018 | 0
Infographic: Email Personalization

This infographic from Active Trail illustrates 13 email personalization statistics to help make your case. 

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CTR By Length Of Brand Content Headline [CHART]

By David Erickson | December 14, 2017
Chart: CTR By Length Of Brand Content Headlines

Branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.

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Google Ranking Factors For Desktop Search [CHART]

By David Erickson | May 1, 2017
Chart: Top Google Desktop Search Ranking Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.

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Video Marketing Statistics [INFOGRAPHIC]

By David Erickson | June 24, 2016

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Elements Of Successful Email Campaigns [INFOGRAPHIC]

By David Erickson | June 17, 2016

This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.

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Facebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]

By David Erickson | July 1, 2015

In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.

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Social Video Advertising Metrics, April 2015 [CHART]

By David Erickson | May 22, 2015

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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Email CTO Rates, Q4 2014 [CHART]

By David Erickson | May 18, 2015

Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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