Posts Tagged ‘2012 Presidential Campaign’
Twitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]
From September through November, Romney was consistently the target of more negative reactions than was Obama.
Read MoreVideo Recommenders By Political Affiliation [TABLE]
23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.
Read MoreTypes Of Political Videos Voters Watch Online [TABLE]
48% watch video news reports about the election or politics.
Read MorePolitical Imagery & Candidate Likeability [PRESENTATION]
Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
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