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Posts Tagged ‘2012 Presidential Campaign’

Twitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]

By David Erickson | March 11, 2013

From September through November, Romney was consistently the target of more negative reactions than was Obama.

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Video Recommenders By Political Affiliation [TABLE]

By David Erickson | November 13, 2012

23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.

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Types Of Political Videos Voters Watch Online [TABLE]

By David Erickson | November 12, 2012

48% watch video news reports about the election or politics.

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Political Imagery & Candidate Likeability [PRESENTATION]

By David Erickson | November 9, 2012

Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”

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Big Data Drove Obama's Victory

By David Erickson | November 8, 2012

On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.

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Presidential Online Politics: Obama vs. Romney [CHART]

By David Erickson | August 20, 2012

A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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