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Website Marketing

Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

By David Erickson | June 12, 2015

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

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How People Arrive At Websites, November 2014 [TABLE]

By David Erickson | June 11, 2015

Typing a domain name into a browser’s address bar remains a common internet behavior.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

By David Erickson | May 13, 2015

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

By David Erickson | April 29, 2015

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

By David Erickson | April 7, 2015

US small and medium-sized businesses were seeing more success with their website than any other channel.

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Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

By David Erickson | March 23, 2015

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

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US Magazine Audience Share By Platform, 2013 vs 2014 [CHART]

By David Erickson | March 11, 2015

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.

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Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]

By David Erickson | March 10, 2015

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.

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Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

By David Erickson | February 27, 2015

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

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Frequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]

By David Erickson | February 26, 2015

One-third of SBOs said new or existing clients engaged with them through their websites at least daily.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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