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Website Design

B2B Content Consumption During The Pandemic

By David Erickson | November 12, 2020 | 0
Chart: B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

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How B2B Buyers Prefer To Make Contact

By David Erickson | November 2, 2020 | 0
Infographic: How B2B Buyers Prefer To Make Contact

According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.

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Most Annoying Online Experiences

By David Erickson | August 27, 2020 | 0
Chart: Most Annoying Online Experiences

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.

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State Of Personalization 2020 Report

By David Erickson | August 12, 2020 | 0
Chart: Personalized Experiences

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

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B2B Marketers’ Biggest Differentiators

By David Erickson | June 11, 2020 | 0
Chart: B2B Marketers' Biggest Differentiators

The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.

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Great About Us Pages [INFOGRAPHIC]

By David Erickson | November 9, 2019
Infographic: Great About Us Pages

This infographic from Siege Media illustrates 11 factors that contribute to great About Us pages.

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Trust Consumers Place In Brand Information Sources [CHART]

By David Erickson | July 17, 2019
Chart: Trust Consumers Place In Brand Information Sources

Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.

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Email Design & Attention Spans [INFOGRAPHIC]

By David Erickson | February 10, 2019
Infographic: Email Design & Attention Spans

The average time spent reading an email increased nearly 7% over the past six years.

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How Brands Build Distrust Online [CHART]

By David Erickson | February 8, 2019
Chart: How Brands Build Distrust Online

Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.

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Data Sources Used For Customer Experience Decisions [CHART]

By David Erickson | February 1, 2019
Chart: Data Sources That Drive CX Decisions

Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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