Website Design Archives - e-Strategy Trends

Chart: B2B Marketers' Biggest Differentiators

The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.

This infographic from Siege Media illustrates 11 factors that contribute to great About Us pages.

Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.

Infographic: Email Design & Attention Spans

The average time spent reading an email increased nearly 7% over the past six years.

Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.

Chart: Data Sources That Drive CX Decisions

Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.

Infographic: Color Psychology & Conversions

This infographic from Design Advisor illustrates how color choice in online design can effect website conversions.

Chart: Online Shopping Experience Elements

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.