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Usability

Top Conversion Rate Optimization Methods [CHART]

By David Erickson | February 19, 2017
Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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Conversion Optimization Methods [CHART]

By David Erickson | February 8, 2017
Chart: Conversion Optimization Methods

A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.

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Conversion Rate Optimization Methods [CHART]

By David Erickson | February 12, 2016

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.

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Top Challenges For Developing & Managing Mobile Apps [CHART]

By David Erickson | February 1, 2016

Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.

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Top Conversion Optimization Methods, September 2015 [CHART]

By David Erickson | January 28, 2016

A/B testing is still a top method used among client-side marketers to improve conversion rates.

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Top Factors Important To Future Of SEO, August 2015 [CHART]

By David Erickson | October 30, 2015

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.

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Mobile Transaction Abandonment, August 2015 [CHART]

By David Erickson | September 16, 2015

A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.

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Top Factors In Website Trust, September 2015 [CHART]

By David Erickson | September 9, 2015

A majority of consumers don’t trust websites that suffer from security and usability issues.

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Search Ranking Factor Trends, August 2015 [CHART]

By David Erickson | August 18, 2015

The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.

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Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

By David Erickson | June 23, 2015

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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