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Social Television

How Social TV Fans Join Program Conversations [CHART]

By David Erickson | August 24, 2015

A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.

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Social TV Engagement Rates By Show Type, May 2015 [CHART]

By David Erickson | July 2, 2015

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.

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TV Multitasking By Generation, April 2015 [TABLE]

By David Erickson | June 25, 2015

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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Frequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]

By David Erickson | December 28, 2014

76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.

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How & Where People Use Mobile Apps, November 2014 [CHART]

By David Erickson | December 22, 2014

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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Twitter Users & TV Viewership By Source, December 2014 [CHART]

By David Erickson | December 14, 2014

Twitter users are more likely than non-users to watch various types of video content during a typical week.

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Live Primetime Social TV Activities, February 2014 [TABLE]

By David Erickson | November 12, 2014

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Effect That Social TV Has On TV Show Follower Growth, September 2014 [CHART]

By David Erickson | November 3, 2014

TV shows that live-tweet have a better follower growth rate than those that don’t.

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Share Of TV Multitasking Time, October 2014 [CHART]

By David Erickson | October 27, 2014

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.

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GLB Interaction With Ads, June 2014 [TABLE]

By David Erickson | October 26, 2014

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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