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Social Television

Facebook Watch Market Penetration [CHART]

By David Erickson | January 1, 2019
Chart: Facebook Watch Market Penetration

It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.

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Social Television Appeal By Generation [CHART]

By David Erickson | October 1, 2018 | 0
Chart: Appeal Of Social Television By Generation

Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.

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How People Find Their Favorite TV Shows

By David Erickson | March 27, 2017
Chart: How People Find Their Favorite TV Shows

Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.

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Social TV Behavior By Channel [CHART]

By David Erickson | March 10, 2017
Chart: Social TV Behavior by Channel

A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.

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Social Media Influence On TV Viewing Decisions [CHART]

By David Erickson | January 20, 2017
Chart: Social Media Influence on TV Viewing Decisions

Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.

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Multiscreen Behavior [PODCAST]

By David Erickson | September 17, 2016

A podcast about multiscreen behavior and 10 charts about multitainment.

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Multitainment Behavior By Generation [CHART]

By David Erickson | August 3, 2016

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.

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Social Media's Influence On TV, 2013-2015 [CHART]

By David Erickson | September 2, 2015

Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.

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The Value Of Loyal Social TV Fans [INFOGRAPHIC]

By David Erickson | August 25, 2015

In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.

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TV Programs With The Most Loyal Social Fans [TABLE]

By David Erickson | August 25, 2015

A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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