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Social Sharing

Using Social Media For Customer Retention [INFOGRAPHIC]

By David Erickson | March 3, 2018
Infographic: Customer Retention Using Social Media

It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.

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Website Referrals By Social Channel, 2016-2017 [CHART]

By David Erickson | February 25, 2018
Chart: Website Referrals By Social Channel - 2016-2017

According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.

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The Value Of Long-Form Content [INFOGRAPHIC]

By David Erickson | February 17, 2018
Infographic: Value Of Long-Form Content

This infographic illustrates some of the benefits of long-form content, why it’s worth creating and how to do it well.

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The Visual Internet [INFOGRAPHIC]

By David Erickson | February 4, 2018
Infographic: The Visual Internet

This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium. 

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Most Effective Email Marketing Tactics [CHART]

By David Erickson | December 1, 2017
Chart: Most Effective Email Marketing Tactics

Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.

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Average Social Shares Per Press Mention By Industry [CHART]

By David Erickson | May 2, 2017
Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

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Google Ranking Factors For Desktop Search [CHART]

By David Erickson | May 1, 2017
Chart: Top Google Desktop Search Ranking Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.

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Visual Marketing [INFOGRAPHIC]

By David Erickson | March 19, 2017
Infographic: Visual Marketing Infographic

This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.

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LinkedIn Optimization [INFOGRAPHIC]

By David Erickson | March 4, 2017

This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.

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Article Sharing By Social Network [CHART]

By David Erickson | January 16, 2017
Article Sharing By Social Network

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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