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Social News

COVID-19 Social Media Use

By David Erickson | April 23, 2020 | 0
Table: COVID-19 Social Media Use

49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.

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Consumers Opting For Reputable News Sources [CHART]

By David Erickson | October 4, 2019
Chart: Consumers Opting For Reputable News Sources

While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning.

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Media Consumption On Social Networks [PODCAST]

By David Erickson | November 26, 2018 | 0
Social Media Apps

During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.

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Reasons Facebook Users Are Sharing Less [CHART]

By David Erickson | June 20, 2018
Chart: Why Facebook Users Are Sharing Less

For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.

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How News Publishers Use Artificial Intelligence [CHART]

By David Erickson | May 10, 2018
Chart: How News Publishers Use AI

A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.

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Consumers' Expected Video Consumption Changes [CHART]

By David Erickson | January 15, 2018
Chart: Consumers' Expected Video Consumption Changes

More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.

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Social Media Channels As News Sources [TABLE]

By David Erickson | December 25, 2017
Table: Social Media Channels As News Sources

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

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Americans' Top News Sources [CHART]

By David Erickson | November 16, 2017
Chart: US Adults Top News Platforms - 2016-2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.

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Top Morning Sources Of News On Mobile [CHART]

By David Erickson | August 4, 2017
Chart: Morning Sources Of News On Mobile

Many people look to social media for their news consumption. This chart shows where.

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Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]

By David Erickson | July 22, 2017
Chart: Top Referrers Of Mobile Traffic After Facebook And Google

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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