Social News Archives - e-Strategy Trends

COVID-19 Social Media Use

By David Erickson | April 23, 2020 |

49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.

Consumers Opting For Reputable News Sources [CHART]

By David Erickson | October 4, 2019

Chart: Consumers Opting For Reputable News Sources

While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning.

Media Consumption On Social Networks [PODCAST]

By David Erickson | November 26, 2018 |

During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.

Reasons Facebook Users Are Sharing Less [CHART]

By David Erickson | June 20, 2018

Chart: Why Facebook Users Are Sharing Less

For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.

How News Publishers Use Artificial Intelligence [CHART]

By David Erickson | May 10, 2018

A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.

Consumers' Expected Video Consumption Changes [CHART]

By David Erickson | January 15, 2018

Chart: Consumers' Expected Video Consumption Changes

More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.