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Landing Page Optimization

Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

By David Erickson | June 23, 2015

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

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How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

By David Erickson | June 16, 2015

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

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Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

By David Erickson | June 12, 2015

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

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Online Retailers' Top Testing Tactics, September 2014 [CHART]

By David Erickson | October 1, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Top Things Online Retailers Test, September 2014 [CHART]

By David Erickson | September 30, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Form Conversion Rates By Type, June 2014 [CHART]

By David Erickson | June 20, 2014

The average conversion rate for forms in the US is 7%.

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Conversion Rates With Forms Using A "Submit" Button [CHART]

By David Erickson | June 6, 2014

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

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Use Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]

By David Erickson | December 10, 2013

Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.

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How Senior Marketers Use Online Video, Q3 2013 [CHART]

By David Erickson | November 18, 2013

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.

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Top Landing Page Optimization Objectives, August 2013 [TABLE]

By David Erickson | August 29, 2013

More than three out of five B2B marketers sought to increase leads from the landing page.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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