Landing Page Optimization Archives - Page 2 of 4

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

Roughly two-thirds of online retailers have some type of personalized content on their websites.

Roughly two-thirds of online retailers have some type of personalized content on their websites.

The average conversion rate for forms in the US is 7%.

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.