Chart: Top D2C Acquisition Channels

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.

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Chart: Impact of COVID-19 on 2020 Marketing Budgets

Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…

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