Mobile Marketing
Pandemic Devastates Home Sharing Sector
This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.
Read MoreFood Delivery App Users, 2019-2023
eMarketer forecasts that the number of smartphone food delivery app users will rise 25.2% to 45.6 million this year.
Read MoreMobile Dating App Use, 2019-2023
eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.
Read MoreOnline Grocery Shoppers, 2018-2020
eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreState Of Personalization 2020 Report
Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.
Read MoreIt’s A Mobile App World & We’re Just Living In It
eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreTime Spent With Mobile Messaging Apps
This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates.
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