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Mobile Behavior

Factors That Prompt People To Open Emails

By David Erickson | January 1, 2021 | 0
Chart: Top Factors To Open Emails

Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.

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Demographics Of Screen Time

By David Erickson | December 2, 2020 | 0
Chart: Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.

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Mobile Media Consumption, 2018-2022

By David Erickson | November 5, 2020 | 0
Chart: Mobile Media Consumption, 2018-2022

Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.

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QR Codes

By David Erickson | September 30, 2020 | 0
QR Code Statistics

Remember when QR Codes were all the rage? They appear to be making a pandemic-fueled comeback.

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Pandemic Devastates Home Sharing Sector

By David Erickson | September 15, 2020 | 0
Chart: Home Sharing Users

This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.

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Food Delivery App Users, 2019-2023

By David Erickson | September 3, 2020 | 0
Chart: Food Delivery App Users - 2019-2023

eMarketer forecasts that the number of smartphone food delivery app users will rise 25.2% to 45.6 million this year.

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Mobile Dating App Use, 2019-2023

By David Erickson | September 2, 2020 | 0
Chart: Smartphone Dating App Users - 2019-2023

eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.

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Online Grocery Shoppers, 2018-2020

By David Erickson | August 31, 2020 | 0
Chart: Online Grocery Shoppers - 2018-2020

eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

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Most Popular Podcast Distribution Channels

By David Erickson | August 17, 2020 | 0
Chart: Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

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State Of Personalization 2020 Report

By David Erickson | August 12, 2020 | 0
Chart: Personalized Experiences

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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