Mobile Behavior Archives - e-Strategy Trends

This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.

Chart: Food Delivery App Users - 2019-2023

eMarketer forecasts that the number of smartphone food delivery app users will rise 25.2% to 45.6 million this year.

Chart: Smartphone Dating App Users - 2019-2023

eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.

Chart: Online Grocery Shoppers - 2018-2020

eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

Chart: Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.

Chart: Time Spent With Mobile Messaging Apps, 2018-2022

This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates.

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.