Local Internet Marketing
Challenges Collecting Location Data [CHART]
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Read MoreVideo Advertising Targeting Methods [CHART]
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Read MoreMillennials Don't Care About Privacy [CHART]
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreLocal Search Engine Optimization [INFOGRAPHIC]
This infographic by Pickaweb illustrates the many paths to local SEO success.
Read MoreTop Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreConsumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreAmerican Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
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