Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Geo-Targeting

Video Advertising Targeting Methods [CHART]

By David Erickson | September 19, 2017
Chart: Video Advertising Targeting Methods

Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.

Read More

Millennials Don't Care About Privacy [CHART]

By David Erickson | September 8, 2017
Chart: Information Millennials Are Comfortable Sharing

Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.

Read More

American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

By David Erickson | December 27, 2016
Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

Read More

Mobile Experience Expectations [CHART]

By David Erickson | July 28, 2016

Generally, internet users want a convenient and secure mobile experience.

Read More

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

By David Erickson | October 14, 2015

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

Read More

Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

By David Erickson | July 10, 2015

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

Read More

How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

By David Erickson | November 8, 2014

58% of Americans said that advertisers would have more personal consumer data in a decade.

Read More

Americans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]

By David Erickson | November 1, 2014

The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.

Read More

Mobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]

By David Erickson | November 1, 2014

Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.

Read More

Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

By David Erickson | October 28, 2014

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube