Immersive Marketing
Interest In Virtual Shopping [CHART]
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Read MoreAttitudes Toward Using Video With VR [CHART]
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Read MoreVirtual Reality Users, 2016-2019 [CHART]
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Read MoreAugmented Reality Users, 2016-2019 [CHART]
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Read MoreWhy People Won't Buy VR Headsets [TABLE]
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Read MoreFuture Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Read MoreHistory Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.
Read MoreAwarness Of Virtual Reality, 360 Video & Augmented Reality [CHART]
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Read MoreMost Influential Consumer Trends For The Next 10 Years [CHART]
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Read MoreHistory Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic from PWC illustrates the history of robotics and artificial intelligence.
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